WHAT A VALUE CUBE IS
A modular component of value, a lever you can add to the case.
A modular component of value, a lever you can add to the case.
A Value Cube is one specific reason why a customer should care, believe, act or pay. Each Value Cube represents one way your proposition creates value: a leak it closes, a system it improves, an outcome it enables. The work is to pick the few that matter for a given customer, and translate them into commercial arguments and business-case logic.
The library, organised into five value layers
Each layer holds its own Value Cubes. A strong proposition usually combines just three to five of the most powerful — then assembles them into the Layered Business Case.
Selecting the right cubes and translating them into the Layered Business Case is the core of Value Engineering. Everything else exists to bring that case to market.
The capabilities that bring the case to market
Once the core is built, three capabilities carry it from your business to the customer’s. You don’t need all three — start where your gap is.
01
CONSULTING AND CO-CREATION
Value Design
A facilitated engagement where we build the Value-Cube selection and the Layered Business Case together with your cross-functional team.
02
CAPABILITY TRACK
Value Selling
We help your sales team translate the case into specific customer opportunities — through tools, workshops and practice.
03
CAPABILITY TRACK
Value Realising
We train them to help customers realise the value after the decision — when adoption, process or behavioural change is needed.
WHAT MAKES IT DIFFICULT
It starts before sales training — with whether the value itself is clear, provable and worth paying for.
We treat value as systemic, connect the offer, pricing, channel and message into one promise, and build the capability with your people — so the method stays in your organisation, not with us.
