1 Sales Strategy
Define where and how to create customer value.
We help your team interpret market and customer change, make clear commercial choices and translate them into an executable plan.
For: leaders adapting their commercial strategy, priorities and sales plans to changing markets.
Starts with: a one-day workshop on current and future sales trends.
Typical outputs
- Commercial strategy or sales plan
- Value proposition roadmap
- Priorities, KPIs and implementation plan
2 Value Propositions
Build propositions customers choose on value, not price.
We focus on one strategically important proposition and rebuild its commercial story: customer, stakeholders, value, alternatives, evidence and price logic.
For: teams that need to strengthen an important offer, its business case and its commercial story.
Starts with: a one-day Value Proposition Design workshop.
Typical outputs
- Evidence-backed value proposition
- Stakeholder-specific arguments and business case
- Value story, pitch or sales playbook
3 Value Selling
Equip sales teams to discover, demonstrate and quantify value.
Participants learn proven methods while working on their own propositions, accounts and opportunities, so everything they produce is usable immediately.
For: sales and L&D leaders who need practical training, coaching, tools and playbooks that change what salespeople do.
Delivered as: workshops, bootcamps, training and coaching on value selling, customer discovery, stakeholder management and business cases.
Typical outputs
- Stronger customer conversations
- Practical account, opportunity and meeting plans
- Salespeople who can apply the approach, and managers who can coach it
How we work
One important issue at a time
We don’t start by reviewing everything. We choose one commercially important challenge and work on it with the people responsible.
01
Focus
Select a strategic question, proposition, account or capability.
02
Challenge
Apply research and proven frameworks to the current approach.
03
Build
Create something practical and test it with a few salespeople and real customers before rolling it out.
04
Continue
Add further workshops or coaching only where they create value.
Engagements often begin with a one-day workshop and develop through several sessions over six to eight weeks. Many clients continue to call on us when new commercial challenges arise.
Sales Cubes Playbooks
Learn it by building it
Participants work in printed Sales Cubes Playbooks during our sessions. Each playbook combines concise explanations with questions, canvases and exercises applied to the participant’s own commercial case.
They leave with more than course notes: they leave with a proposition, pitch, account plan, business case or customer-conversation guide they helped build themselves.
