Strategic Selling
Unlock the Power of Design Thinking and Value Co-Creation in Sales
Strategic Selling
Unlock the Power of Design Thinking and Value Co-Creation in Sales
Did you know that 86% of consumers are willing to pay more for a better customer experience? By adopting a Design Thinking approach that centres on empathy and creativity, we’re able to co-create solutions that not only meet your needs but also create better customer experiences.
Description
As market dynamics transform products and services into commodities and customers demand heightened value and competitive prices, it’s time to shift from selling value to co-creating it. Our cutting-edge course harnesses the creativity of Design Thinking and the impact of Value Co-Creation to transform your sales approach. Get ready to challenge and inspire your customers like never before. The course covers key concepts such as:
Design Thinking: Employ the principles of design thinking to empathize with your customers, define challenges, and ideate effective solutions.
Value Co-Creation: Learn how to co-create value with your customers, turning each interaction into a mutual win.
Challenge and Inspire Your Customers: Go beyond basic sales pitches; learn how to challenge your clients in meaningful ways that lead to transformative sales and long-term relationships.
After completing this course, you will be able to lead your customers through the joint process of value co-creation as a business partner.
Description
As market dynamics transform products and services into commodities and customers demand heightened value and competitive prices, it’s time to shift from selling value to co-creating it. Our cutting-edge course harnesses the creativity of Design Thinking and the impact of Value Co-Creation to transform your sales approach. Get ready to challenge and inspire your customers like never before. The course covers key concepts such as:
Design Thinking: Employ the principles of design thinking to empathize with your customers, define challenges, and ideate effective solutions.
Value Co-Creation: Learn how to co-create value with your customers, turning each interaction into a mutual win.
Challenge and Inspire Your Customers: Go beyond basic sales pitches; learn how to challenge your clients in meaningful ways that lead to transformative sales and long-term relationships.
After completing this course, you will be able to lead your customers through the joint process of value co-creation as a business partner.
Outline
Part 1 – Value Co-Creating: Dive into trends that have moved sales organisations from communication value to co-creating value with customers.
Part 2 – Design Thinking in Sales: Discover how to use design thinking to revolutionise your sales process.
Part 3 – Strategic Conversation: Master the art of strategic conversations to delve deep into your customer’s goals, aspirations, and challenges, allowing for more personalized and impactful solutions.
Part 4 – Value Proposition Design: Unlock your creative potential and learn how to ideate innovative value propositions that will set you apart in the marketplace.
Outcome
By the end of the course, the participants will be able to:
– identify the main trends in their market and identify how they affect customer relationships.
– apply the principles of design thinking to their sales process.
– conduct strategic dialogues with their customer to jointly uncover new business opportunities.
Duration & Format
Duration: 1 day
Available in : class room and online
Outcome
By the end of the course, the participants will be able to:
– identify the main trends in their market and identify how they affect customer relationships.
– apply the principles of design thinking to their sales process.
– conduct strategic dialogues with their customer to jointly uncover new business opportunities.