Training: Persuasive Communication
Science of Selling
A Comprehensive Guide to Persuasion and Debating
Did you know that while Ethos, Pathos, and Logos in Politics are often studied in the context of ancient texts, modern politicians often hire teams of rhetoricians to help craft speeches that balance these three elements effectively? To create the intended persuasive effect with your communications, you must master the persuasion triangle.
You will develop a thorough understanding of what creates a convincing argument, as well as the ability to distinguish between strong and weak lines of reasoning. The course covers key concepts such as:
Deconstruct Arguments: Discover the essence of what constitutes an argument, giving you the ability to evaluate its power and validity.
Examine to comprehend: Learn how to dissect arguments into their constituent parts and how to assemble them coherently.
Fill the Gaps: Refine your reasoning by finding and inserting missing pieces, which can strengthen your arguments even more.
By the completion of this course, you will not only have improved your comprehension and appreciation of arguments, but you will also be a more persuasive communicator, both in understanding others and successfully expressing your point.
In this course, you will learn what an argument is. The definition of argument will enable you to identify when speakers are giving arguments and when they are not. Next, you will learn how to break an argument into its essential parts, how to put them to reveal their connections, and how to fill in gaps in an argument by adding suppressed premises. By the end of this course, you will be better able to understand and appreciate arguments that you and other people present.
Part 1 – The Science of Rhetoric: Discover the rhetorical methods used by history’s greatest orators. Understand the rhetorical triangle, which consists of ethos, pathos, and logos.
Part 2 – Rhetorical Devices: Study and scrutinize real-world examples of eloquence and persuasion. Learn how rhetorical devices can be employed for maximum impact in your own communication.
Part 3 – Debating Game: Hone your argumentation and persuasion skills in a dynamic, competitive yet educational setting. Tackle intricate subjects and master the craft of developing and dissecting compelling arguments.
Part 4 – Hands-On Learning: Engage in immersive activities designed for practical application. Transition from theoretical understanding to real-world implementation through personalized case-based exercises.
By the end of the course, the participants will be able to:
– know how to identify key strengths and weaknesses in one’s argument and counter it.– develop strong arguments to present their case.– counter objections for their arguments successfully.
Duration: 1 dayAvailable in : class room and online
By the end of the course, the participants will be able to:– know how to identify key strengths and weaknesses in one’s argumentand counter it.– develop strong arguments to present their case.– counter objections for their arguments successfully.
Contact us and find out how we can help you improve your sales training today.
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