Key Account Management Strategies
The Simulation Experience
Key Account Management Strategies
The Simulation Experience
Did you know that 68% of B2B customers stop doing business due to perceived indifference? Relationship building and maintenance can literally make or break your business.
Description
You will step into the shoes of a key account manager like never before! Our highly immersive simulations are designed to reinforce key theories and frameworks in account management. This course covers the following topics:
– Proven Theories & Frameworks: Our course is rooted in established theories and frameworks that have been proven to drive results in account management.
– Organisational Buying Behaviour: Get a deep dive into the intricacies of how organizations make buying decisions. Learn how to tailor your sales strategies to better meet the unique needs of your key accounts.
– Game Based Learning: Engage in our cutting-edge simulation game that allows you to apply theories and frameworks in real-world scenarios, making the learning experience highly interactive and incredibly effective.
By the completion of this course, you will have a set of frameworks and tools that will enable you to plan and manage your key accounts.
Description
You will step into the shoes of a key account manager like never before! Our highly immersive simulations are designed to reinforce key theories and frameworks in account management. This course covers the following topics:
– Proven Theories & Frameworks: Our course is rooted in established theories and frameworks that have been proven to drive results in account management.
– Organisational Buying Behaviour: Get a deep dive into the intricacies of how organizations make buying decisions. Learn how to tailor your sales strategies to better meet the unique needs of your key accounts.
– Game Based Learning: Engage in our cutting-edge simulation game that allows you to apply theories and frameworks in real-world scenarios, making the learning experience highly interactive and incredibly effective.
By the completion of this course, you will have a set of frameworks and tools that will enable you to plan and manage your key accounts.
Outline
Part 1 – Introduction to Key Account Management: Gain a comprehensive understanding of what Key Account Management truly entails, including scenarios where it is most effective—and when it’s not.
Part 2 – Business Relationships: Uncover the essence of business relationships. Learn pragmatic ways to assess and quantify the quality and impact of these relationships on your business.
Part 3 – Account Portfolio Management: Acquire the skills to critically assess your account portfolio, enabling you to pinpoint and prioritize your key accounts effectively.
Part 4 – Simulation Game: Engage in an experiential learning environment with our hands-on Simulation Game. Here you’ll apply, test, and refine your understanding of customer buying behaviour, customer profitability, and the art of value co-creation
Outcome
By the end of the course, the participants will be able to:
– assess the strength of their customer relationships and develop clear actions to enhance them.
– select the right sales strategy based on their customer’s buying behaviour
Duration & Format
Duration: 1 day
Available in : class room and online
Outcome
By the end of the course, the participants will be able to:
– assess the strength of their customer relationships and develop clear actions to enhance them.
– select the right sales strategy based on their customer’s buying behaviour