Unlocking the Psychology of Persuasion
A Hands-On and Science-Based Approach
Unlocking the Psychology of Persuasion
A Hands-On and Science-Based Approach
Did you realise that making a mistake might make you seem more approachable? And did you know that less visible displays of power and authority may actually boost a leader’s influence? Understanding these intriguing aspects of human psychology is crucial to improving your persuasive communication skills.
Description
This course will take you inside the intricate web of persuasion, revealing the science behind the art of influence. We investigate why certain messages resonate while others fall flat, with a special emphasis on the tactics used by seasoned marketers and sales specialists. This course will cover the following concepts:
– Dive Deep into the Psychology of Persuasion: Discover the psychological concepts that drive persuasive persuasion and the creation of appealing communications.
– Decision-Making Process: Learn how we use both logical and gut feelings to make choices. Understand how biases can affect our decisions and find ways to make smarter choices.
– Master Proven Strategies: Discover the tactics that marketing and sales professionals use to sway opinions and seal agreements.
This course is ideal for marketers, sales professionals, and anybody wishing to improve their persuasive skills.
Description
This course will take you inside the intricate web of persuasion, revealing the science behind the art of influence. We investigate why certain messages resonate while others fall flat, with a special emphasis on the tactics used by seasoned marketers and sales specialists. This course will cover the following concepts:
– Dive Deep into the Psychology of Persuasion: Discover the psychological concepts that drive persuasive persuasion and the creation of appealing communications.
– Decision-Making Process: Learn how we use both logical and gut feelings to make choices. Understand how biases can affect our decisions and find ways to make smarter choices.
– Master Proven Strategies: Discover the tactics that marketing and sales professionals use to sway opinions and seal agreements.
This course is ideal for marketers, sales professionals, and anybody wishing to improve their persuasive skills.
Outline
Part 1 – The Science of Persuasion: Investigate the psychological ideas that underpin persuasion.
Part 2 – Decision Making: Understand how and when we use emotions and reason in our decision-making process. Recognise the cognitive biases and triggers that influence decision-making.
Part 3 – Persuasion Techniques: Uncover the different persuasion techniques and why and when they work.
Part 4: Persuasion Game: Improve your persuasion skills in a fun and engaging way.
Outcome
By the end of the course, the participants will be able to:
– to secure a positive outcome, use tried-and-true persuasion and influence principles.
– recognise your own normal persuasion style.
– prepare and convey your ideas and tactics in the most convincing manner possible.
Duration & Format
Duration: 1 day
Available in : class room and online
Outcome
By the end of the course, the participants will be able to:
– to secure a positive outcome, use tried-and-true persuasion and influence principles.
– tecognise your own normal persuasion style.
– prepare and convey your ideas and tactics in the most convincing manner possible.