Persuasive Communication:
Psychology of Persuasion

How to make others feel good
about your ideas?

This course is for salespeople that want to learn how to better influence their clients’ decisions. Getting your message across is one thing. Convincing the other person often requires a lot more effort. Persuasion plays a key role in your ability to influence others and achieve results. You rely on our persuasive skills to convince our customers to sign a contract, to get support from our colleagues for a new project, or to convince your managers to invest in a project.


In this course, we go “inside” the psychology of persuasion to understand how and why it works. We focus on the techniques that marketers and salespeople use to design compelling messages and explore why some messages are more persuasive than others. Through hands-on exercises based on our Persuasion Board Game, this workshop enables you to develop your persuasive skills and abilities to sell your products and ideas.  


By the end of the course, the participants will be able to:

– Apply proven principles of persuasion and influence to ensure a positive outcome

– Understand your own typical persuasion style

– Plan and present your ideas and strategies in the most persuasive way possible


Introduction: What is persuasion?

Step 1: Decision Making Process

Step 2: Choice Architecture

Step 3: Principles of Persuasion

Step 4: Persuasion Techniques

Step 5: Persuasion Game

Step 6: Incentives and Motivation

Duration & Format

Duration: 1 day
Available in : class room and online