Changing B2B Buying Behavior: Adapting Sales Strategies for a Digital-first World

The B2B buyer’s journey is transforming, influenced by digital innovation and shifting market conditions. With a ‘digital-first’ buying posture, today’s B2B buyers, especially Millennials, are increasingly relying on digital channels for their purchasing decisions. Sales teams must quickly adapt by leveraging digital sales tools to capture their attention. The Digital Shift and Limited Engagement Time […]