Persuasion Map

Discover the Persuasion Map Toolkit in our latest blog: a powerful tool for structuring persuasive arguments in essays, speeches, and business proposals. Learn how to effectively organize your thoughts, support them with evidence, and counter potential objections for impactful communication. Ideal for educators, students, and professionals seeking to enhance their persuasive skills.

Implementation Intentions

Implementation intentions act as a bridge from thought to action, transforming “I want to” into “I will.” These ‘if-then’ plans script responses to specific cues, making goal achievement almost reflexive. “If it is 7 AM, then I’ll run for 30 minutes” turns exercise from a vague ambition into a scheduled certainty. Ideal for personal development or habit change, this strategy is simplicity at its behavioral best: pre-decide, then proceed.

Job Crafting

Job crafting transforms the one-size-fits-all job description into a tailor-made career garment. Employees take the reins, tweaking tasks and relationships to align their jobs with personal strengths and passions, breathing life back into their workdays. It’s particularly potent when morale dips, as it encourages individuals to reshape their roles, rekindling their enthusiasm. This self-driven process not only revives the employee’s spirit but also aligns their renewed vigor with the company’s evolving needs, crafting a symbiotic workplace where growth is both personal and collective.

DISC Profiles

The DISC model, devised by William Moulton Marston, categorizes behaviors into Dominance, Influence, Steadiness, and Conscientiousness. This framework aids in understanding and improving communication and teamwork. In practice, it allows teams to balance different strengths, like a ‘D’ type’s leadership with an ‘I’ type’s collaboration. This model is essential in coaching and team dynamics, fostering a better understanding of individual and collective behaviors for effective synergy.

The Five Dysfunctions of a Team

Patrick Lencioni’s “The Five Dysfunctions of a Team” model provides a clear lens to identify and address team challenges. It outlines five key dysfunctions: Absence of Trust, Fear of Conflict, Lack of Commitment, Avoidance of Accountability, and Inattention to Results. This approach not only diagnoses the barriers to effective teamwork but also offers a pathway to foster trust, encourage healthy conflict, create commitment, ensure accountability, and focus on collective outcomes.

The Feeling Wheel

The Feeling Wheel, categorizing emotions into six core areas, is a vital tool for identifying and articulating feelings. It’s particularly useful in counseling, personal development, and workplace settings for enhancing emotional awareness and communication. This tool simplifies the complex task of understanding and expressing emotions, aiding in personal and professional growth.

Calibrating Questions

Calibrating questions, essential in negotiations, are tailored to understand perspectives and motives. Pioneered by Chris Voss in “Never Split the Difference, these ‘how’ or ‘what’ questions foster dialogue, build rapport, and clarify understanding. They shift conversations from superficial to insightful, crucial in sales or conflict resolution for deeper understanding and effective problem-solving.


ADKAR, a model developed by Prosci, represents the sequential steps of Awareness, Desire, Knowledge, Ability, and Reinforcement, crucial for successful change adoption in organizations. This framework is instrumental in guiding employees through technological, structural, and procedural changes, ensuring smooth transitions by catering to individual needs. ADKAR not only supports the design of change strategies but also serves as a diagnostic tool to understand and address varying levels of stakeholder engagement and resistance, ultimately fostering a more receptive and supportive environment for change.

Behaviour Change Stairway Model

The Behaviour Change Stairway Model is a strategic approach for guiding individuals, particularly those resistant to change, through a transformative process. Beginning with active listening, it builds rapport and empathy, leading to influencing behavior and culminating in behavioral change. This method is effective in various contexts, including negotiations, team management, and customer relations, where understanding and modifying behaviors are crucial.

Behaviour Anchored Rating Scale (BARS) in Sales

The Behavior-Anchored Rating Scale (BARS) is an effective tool for evaluating sales competencies, offering objective assessments over subjective traditional scales. By defining specific behaviors for each rating level, it provides clear, actionable feedback, streamlining improvement processes. Widely used in annual evaluations, especially with 360-degree reviews, BARS helps in assessing crucial competencies, like presentation skills and ethical selling, with precision, enhancing performance management.