How Social Media, Metaverse, and Data Analytics are changing the Future of Sales?

In this 4th episode of the Future of Sales, we welcome professor Deva Rangarajan. Deva is professor of Marketing at IESEG School of Management in France. The rise of B2B Marketing is leading to a Hybrid Sales Model integrating both sales and marketing into a single approach.

Related Posts

From ROI to Systemic Value

Most business cases focus too narrowly on the transaction. Regenerative value expands that view by asking whether a deal strengthens the wider systems on which long-term value creation depends, from the customer’s business to communities, people, and the planet.

Read More

What is Regenerative Value?

Most business cases focus too narrowly on the transaction. Regenerative value expands that view by asking whether a deal strengthens the wider systems on which long-term value creation depends, from the customer’s business to communities, people, and the planet.

Read More