Customer Loyalty: Winning Every Deal in the Evolving B2B Sales Landscape

In the rapidly evolving realm of B2B sales, customer loyalty is no longer a given. We cannot rely on the days when repeat business was the hallmark of loyalty. Today’s landscape demands a proactive approach to winning every deal, characterized by lower switching costs and increased tendering. Leveraging Tendering: A Strategic Advantage Tendering now plays […]

The Evolution of Personal Branding: From Companies to Influencers in B2B Sales

In the ever-changing landscape of B2B sales, a radical transformation is taking place. Gone are the days when a company’s brand held all the power. Now, the spotlight has shifted to the individuals behind the brand. We find ourselves in an era of ‘Personal Branding Online’ where salespeople are becoming influencers. The ambassadors of tomorrow […]